Sergej Von Janda

Sergej Von Janda

Universität Mannheim - Mannheim / Germany
Business & Management / Marketing
AD Scientific Index ID: 6036783
University of Mannheim
person_outline Sergej Von Janda's MOST POPULAR ARTICLES
1-) Someone out there? A study on the social presence of anthropomorphized chatbotsE Konya-Baumbach, M Biller, S von JandaComputers in Human Behavior 139, 107513, 2023762023
2-) What frugal products are and why they matter: A cross-national multi-method studyS Von Janda, S Kuester, MC Schuhmacher, G ShaineshJournal of Cleaner Production 246, 118977, 2020622020
3-) Do they see the signs? Organizational response behavior to customer complaint messagesS von Janda, A Polthier, S KuesterJournal of Business Research 137, 116-127, 2021202021
4-) Reversing Gears: Inverting the Innovation-Flow Paradigm with Reverse Innovation Managing the drivers of reverse innovation will enable multinational companies to successfully …S von Janda, MC Schuhmacher, S KuesterResearch-Technology Management 61 (1), 46-57, 2018132018
5-) Studying heterogeneity in the subsistence consumer market: a context-sensitive approachS Janda, G Shainesh, CM HillebrandJournal of International Marketing 29 (1), 39-56, 2021122021