Serkan Aydin

Serkan Aydin

Turk Telekom - Ankara / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 4471033
Türk Telekom
person_outline Serkan Aydin's MOST POPULAR ARTICLES
1-) The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market European Journal of marketing 39 (7/8), 910-925, 2005
2-) Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market Marketing intelligence & planning 23 (1), 89-103, 2005
3-) National customer satisfaction indices: an implementation in the Turkish mobile telephone market Marketing Intelligence & Planning 23 (5), 486-504, 2005
4-) How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study Journal of Targeting, Measurement and Analysis for Marketing 14, 141-155, 2006
5-) KİŞİSEL ve ÜRÜN TEMELLİ YENİLİKÇİLİK: CEP TELEFONU KULLANICILARI ÜZERİNE AMPİRİK BİR UYGULAMA Doğuş Üniversitesi Dergisi 10 (2), 188-203, 2009