Seule Nzowa

Seule Nzowa

Tanzania Institute of Accountancy - Dar es Salaam / Tanzania
Business & Management / Marketing
AD Scientific Index ID: 5735989
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person_outline Seule Nzowa's MOST POPULAR ARTICLES
1-) CUSTOMER SWITCHING INTENTIONS IN COMMERCIAL BANKS: A CASE OF SELECTED COMMERCIAL BANKS IN DAR ES SALAAM. S Nzowa Consumer Behavior Review (CBR) 5 (3), 2021 32021
2-) Influence of Service Quality on Customer Switching Behaviour in Commercial Banks of Tanzania: Evidence from Selected Commercial Banks in Dar es SalaamS Nzowa, N Kara, B MbilinyiTanzanian Economic Review 12 (1), 35-46, 202212022
3-) Differences in The Intention of Customers to Switch Commercial Banks in Dar Es Salaam: A Case of Tanzania Postal Bank and National Bank of CommerceN Kara, S NzowaThe Pan-African Journal of Business Management 6 (2), 176-198, 20232023
4-) Effect of Marketing Mix on the Marketing Performance of Grapefruits in TanzaniaS Nzowa, F ShayoThe Pan-African Journal of Business Management 5 (2), 99 -113, 20222022
5-) EFFECT OF BANK CHARGES ON CUSTOMER SWITCHING BEHAVIOUR IN SELECTED COMMERCIAL BANKS IN TANZANIAS Nzowa, N Kara, B MbilinyiInternational Journal of Business Management and Economic Review 3 (6), 32-44, 20202020