Shahneela Naheed

Shahneela Naheed

North South University Bangladesh - Hsinchu / Bangladesh
Business & Management / Marketing
AD Scientific Index ID: 5907993
নর্থ সাউথ ইউনিভার্সিটি বাংলাদেশ
person_outline Shahneela Naheed's MOST POPULAR ARTICLES
1-) Word of mouth communication in political marketing: Understanding and managing referralsTA Chowdhury, S NaheedJournal of Marketing Communications 26 (3), 290-313, 2020302020
2-) Multidimensional political marketing mix model for developing countries: An empirical investigationTA Chowdhury, S NaheedJournal of Political Marketing 21 (1), 56-84, 2022242022
3-) Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach.TA Chowdhury, S NaheedInternational Journal of Business & Economics 18 (1), 201942019
4-) Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender IdentityTA Chowdhury, S Naheed, S IdrishJournal of Global Marketing 37 (1), 24-41, 202412024
5-) Profiling voters’ requirements for effective political campaign: A case on BangladeshTA Chowdhury, S Naheed, FH ZinniaJournal of Public Affairs 22 (1), e2293, 202212022