Shaista Anayat

Shaista Anayat

Central University of Jammu - Jammu / India
Business & Management / Marketing
AD Scientific Index ID: 5271058
सेंट्रल यूनिवर्सिटी ऑफ जम्मू
person_outline Shaista Anayat's MOST POPULAR ARTICLES
1-) Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics Journal of Marketing Theory and Practice 32 (1), 114-135, 2024
2-) Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach International Journal of Consumer Studies 47 (5), 1885-1910, 2023