Shameek Sinha

Shameek Sinha

Pôle Universitaire Léonard de Vinci - La Défense / France
Business & Management / Marketing
AD Scientific Index ID: 4945234
Pôle universitaire Léonard-de-Vinci
person_outline Shameek Sinha's MOST POPULAR ARTICLES
1-) A customer portfolio management model that relates company’s marketing to its long-term survivalL McAlister, S SinhaJournal of the Academy of Marketing Science 49 (3), 584-600, 2021112021
2-) Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-ThroughJA Duan, L McAlister, S SinhaMarketing Science 30 (3), 550-561, 201182011
3-) On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success A Hijazi, S Sinha Journal of International Consumer Marketing 33 (4), 399-417, 2021 12021
4-) Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data?S Sinha, S Malik, V Mahajan, F ter HofstedeJournal of Business Research 186, 114997, 20252025
5-) Essays in direct marketing: understanding response behavior and implementation of targeting strategiesS Sinha2011