Shamindra Nath Sanyal

Shamindra Nath Sanyal

Bennett University - Greater Noida / India
Business & Management / Marketing
AD Scientific Index ID: 2004803
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person_outline Shamindra Nath Sanyal's MOST POPULAR ARTICLES
1-) The effect of country of origin on brand equity: an empirical study on generic drugsSN Sanyal, SK DattaJournal of Product & Brand Management, 20111482011
2-) The effect of perceived quality on brand equity: an empirical study on generic drugsS Nath Sanyal, SK DattaAsia Pacific Journal of Marketing and Logistics 23 (5), 604-625, 2011922011
3-) Attitude of Indian consumers towards luxury brand purchase: an application of ‘attitude scale to luxury items’SN Sanyal, SK Datta, AK BanerjeeInternational Journal of Indian Culture and Business Management 9 (3), 316-339, 2014602014
4-) Antecedents and consequences of organizational commitment in school education sectorRB Maiti, SN Sanyal, R MazumderInternational Journal of Organizational Analysis 29 (3), 716-735, 2021312021
5-) Conceptualisation of branding: strategy based on the Indian pharma sectorSN Sanyal, SK Datta, AK BanerjeeInternational Journal of Pharmaceutical and Healthcare Marketing 7 (2), 175-198, 2013292013