Shankar Ganesan

Shankar Ganesan

University of Notre Dame - Notre Dame / United States
Business & Management / Marketing
AD Scientific Index ID: 1492858
person_outline Shankar Ganesan's MOST POPULAR ARTICLES
1-) Determinants of long-term orientation in buyer-seller relationshipsS GanesanJournal of marketing 58 (2), 1-19, 1994109081994
2-) Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitmentSD Jap, S GanesanJournal of marketing research 37 (2), 227-245, 200019682000
3-) Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelinesA Rindfleisch, AJ Malter, S Ganesan, C MoormanJournal of marketing research 45 (3), 261-279, 200813282008
4-) Service failure and recovery: The impact of relationship factors on customer satisfactionRL Hess Jr, S Ganesan, NM KleinJournal of the academy of marketing science 31 (2), 127-145, 200314622003
5-) Dimensions and levels of trust: implications for commitment to a relationshipS Ganesan, R HessMarketing letters 8, 439-448, 199711221997