Shanta Banik

Shanta Banik

University of Chittagong - Chittagong / Bangladesh
Business & Management / Marketing
AD Scientific Index ID: 5905907
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person_outline Shanta Banik's MOST POPULAR ARTICLES
1-) Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context Journal of Business Research 96, 125-134, 2019
2-) Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain Asia Pacific Journal of Marketing and Logistics 36 (2), 408-434, 2024
3-) Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions European Journal of Marketing 56 (1), 1-30, 2022
4-) Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese contextS Banik, Y Gao, FK RabbaneeJournal of Business Research 96, 125-134, 2019312019
5-) Status demotion in loyalty programmes: the role of perceived unfairnessS Banik, Y GaoThe Service Industries Journal 40 (3-4), 315-336, 2020182020