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Shantanu Dutta
University of Southern California - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1623773
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Shantanu Dutta's MOST POPULAR ARTICLES
1-)
Agency relationships in marketing: A review of the implications and applications of agency and related theoriesM Bergen, S Dutta, OC Walker JrJournal of marketing 56 (3), 1-24, 199217221992
2-)
Success in high-technology markets: Is marketing capability critical?S Dutta, O Narasimhan, S RajivMarketing science 18 (4), 547-568, 199910541999
3-)
Conceptualizing and measuring capabilities: Methodology and empirical applicationS Dutta, OM Narasimhan, S RajivStrategic management journal 26 (3), 277-285, 20057422005
4-)
The magnitude of menu costs: direct evidence from large US supermarket chainsD Levy, M Bergen, S Dutta, R VenableThe Quarterly Journal of Economics 112 (3), 791-824, 19977521997
5-)
Pricing process as a capability: A resource‐based perspectiveS Dutta, MJ Zbaracki, M BergenStrategic management journal 24 (7), 615-630, 20036812003
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