Shantanu Prasad

Shantanu Prasad

Goa Institute of Management - Sanquelim / India
Business & Management / Marketing
AD Scientific Index ID: 4509055
गोवा प्रबंधन संस्थान
person_outline Shantanu Prasad's MOST POPULAR ARTICLES
1-) Purchase decision of generation Y in an online environmentS Prasad, A Garg, S PrasadMarketing Intelligence & Planning 37 (4), 372-385, 20192822019
2-) Social media usage, electronic word of mouth and purchase-decision involvementS Prasad, IC Gupta, NK TotalaAsia-Pacific Journal of Business Administration 9 (2), 134–145, 20172782017
3-) Social media usage, electronic word of mouth and purchase-decision involvement. Asia-Pacific Journal of Business Administration, 9 (2), 134–145S Prasad, IC Gupta, NK TotalaAPJBA-06-2016-0063, 2017232017
4-) Social media and customer purchase decisionS Prasad, NK Totala, IC GuptaAmerican International Journal of Research in Humanities, Arts and Social …, 2014212014
5-) Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and servicesS Prasad, S SenIndian Journal of Marketing 48 (1), 47-60, 2018142018