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Sharafat Hussain Mba
Baylor University - Waco / United States
Business & Management / Marketing
AD Scientific Index ID: 5270950
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Sharafat Hussain Mba's MOST POPULAR ARTICLES
1-)
Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses.S HussainIUP Journal of Business Strategy 16 (3), 33-44, 2019632019
2-)
The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken)S HussainIMPACT : International Journal of Research in Business Management 2 (5), 47-56, 2014482014
3-)
Brand Image and Customer Loyalty Through Sensory Marketing Strategies-A Study on International Fast Food Chain RestaurantsS HussainInternational Journal of Management Studies 5 (2(7)), 32-39, 2018382018
4-)
Assessing quality performance through seven total quality management practicesNAMSA Sharafat Hussain, Mohammad A.K AlsmairatUncertain Supply Chain Management 11, 41-52, 202219*2022
5-)
Making sense in marketing: Sensory strategies for international quick service restaurantsMA Azeem, S HussainJournal of Commerce and Management 5 (2), 37-52, 201862018
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