Sharlene He

Sharlene He

Concordia University Montréal - Montreal / Canada
Business & Management / Marketing
AD Scientific Index ID: 5218814
Université Concordia
person_outline Sharlene He's MOST POPULAR ARTICLES
1-) Psychological mindsets affect consumption: How different mindsets help (hurt) portion controlDD Rucker, S HeAppetite 103, 425-431, 2016222016
2-) Beyond sentiment: The value and measurement of consumer certainty in languageMD Rocklage, S He, DD Rucker, LF NordgrenJournal of Marketing Research 60 (5), 870-888, 2023192023
3-) Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)S He, ET AndersonCurrent opinion in psychology 39, 121-124, 2021122021
4-) Using theoretical frameworks in behavioral researchBJ Calder, S He, B SternthalJournal of Business Research 161, 113758, 2023122023
5-) Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction EffectS He, B SternthalJournal of Consumer Research 50 (1), 211-232, 202382023