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Shayan Shaikh
University of Warwick - Coventry / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5547665
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Shayan Shaikh's MOST POPULAR ARTICLES
1-)
Do luxury brands successfully entice consumers? The role of bandwagon effectS Shaikh, A Malik, MS Akram, R ChakrabartiInternational Marketing Review 34 (4), 498-513, 2017882017
2-)
The Malleable Self-Concept-Relationships between Young Adolescents’ Self-Concept and Bandwagon Luxury ConsumptionS ShaikhJournal of Marketing Development and Competitiveness 13 (5), 201982019
3-)
Development and initial validation of the conspicuous behaviour orientation scaleS Shaikh, M GummerumJournal of Consumer Behaviour 21 (2), 282-295, 202242022
4-)
Luxury value perceptions and consumer outcomes: A meta‐analysisT Akarsu, S Shaikh, M MaityPsychology & Marketing, 20242024
5-)
Psycho-social mechanisms that impact behaviours associated with masstige luxury consumptionS ShaikhUniversity of Warwick, 20212021
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