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Sheau Fen Yap
Auckland University of Technology - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 51883
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Sheau Fen Yap's MOST POPULAR ARTICLES
1-)
Service Quality and Customer Satisfaction: Antecedents Of Customer’s Re-Patronage IntentionsK LIANSunway Academic Journal 4, 60, 20053062005
2-)
Corporate branding, emotional attachment and brand loyalty: The case of luxury fashion brandingJT So, A Parsons, SF YapJournal of Fashion Marketing and Management 17 (4), 403-423, 20132572013
3-)
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?WM Lim, SF Yap, M MakkarJournal of business research 122, 534-566, 20211462021
4-)
Store brand proneness: Effects of perceived risks, quality and familiarityY Sheau-Fen, L Sun-May, W Yu-GheeAustralasian Marketing Journal (AMJ) 20 (1), 48-58, 20121622012
5-)
Coping with crisis: The paradox of technology and consumer vulnerabilitySF Yap, Y Xu, LP TanInternational Journal of Consumer Studies 45 (6), 1239-1257, 20211342021
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