Shelagh Ferguson

Shelagh Ferguson

University of Otago - North Dunedin / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 53186
Whare Wānanga o Otāgo
person_outline Shelagh Ferguson's MOST POPULAR ARTICLES
1-) Brand relationship and personality theory: metaphor or consumer perceptual reality?M Avis, R Aitken, S FergusonMarketing theory 12 (3), 311-331, 2012892012
2-) The brand personality of rocks: A critical evaluation of a brand personality scaleM Avis, S Forbes, S FergusonMarketing Theory 14 (4), 451-475, 2014702014
3-) Magazine communities: brand community formation in magazine consumptionL Davidson, L McNeill, S FergusonInternational journal of sociology and social policy, 2007662007
4-) A global culture of cool? Generation Y and their perception of coolnessS FergusonYoung Consumers 12 (3), 265-275, 2011592011
5-) Understanding value from arts sponsorship: A social exchange theory perspectiveA Tyrie, S FergusonArts Marketing: An International Journal 3 (2), 131-153, 2013532013