Shelby D Hunt

Shelby D Hunt

Texas Tech University - Lubbock / United States
Business & Management / Marketing
AD Scientific Index ID: 1739741
person_outline Shelby D Hunt's MOST POPULAR ARTICLES
1-) The commitment-trust theory of relationship marketingRM Morgan, SD HuntJournal of marketing 58 (3), 20-38, 1994343841994
2-) The comparative advantage theory of competitionSD Hunt, RM MorganJournal of marketing 59 (2), 1-15, 199540531995
3-) A general theory of marketing ethicsSD Hunt, S VitellJournal of macromarketing 6 (1), 5-16, 198637721986
4-) A general theory of competition: Resources, competences, productivity, economic growthSD HuntSage publications, 199918701999
5-) The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensionsSD Hunt, RM MorganJournal of marketing 60 (4), 107-114, 19961644*1996