Shikha Karamchandani

Shikha Karamchandani

Indian Institute of Management Bangalore - Bangalore / India
Business & Management / Marketing
AD Scientific Index ID: 5270863
भारतीय प्रबंधन संस्थान बैंगलोर
person_outline Shikha Karamchandani's MOST POPULAR ARTICLES
1-) Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: a two wave study Vision 28 (5), 607-620, 2024
2-) From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase IntentionsS Karamchandani, S Shukla, K ShuklaJournal of Creative Communications, 09732586241305769, 20252025
3-) Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violationS Karamchandani, A Karani, M JayswalInternational Journal of Electronic Marketing and Retailing 14 (3), 237-256, 20232023
4-) A Study On In-App Mobile Advertising: Exploring Advertising Value, Flow And PersonalizationF Vasavada-Oza, S KaramchandaniICMC 2021, MICA, 0
5-) Impact of Advertising Value as an Intermediary in Formation of Attitude towards Influencer Advertising on InstagramS Karamchadani2019 NASMEI Summer Marketing Information Systems Conference, 0