Shobhana Chandra

National Institute of Industrial Engineering NITIE - Mumbai / India

Engineering & Technology / Industrial & Manufacturing Engineering

AD Scientific Index ID: 5232440

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Shobhana Chandra's MOST POPULAR ARTICLES

1-) Personalization in personalized marketing: Trends and ways forwardS Chandra, S Verma, WM Lim, S Kumar, N DonthuPsychology & Marketing 39 (8), 1529-1562, 20221692022

2-) Big data and sustainable consumption: a review and research agendaS Chandra, S VermaVision 27 (1), 11-23, 2023142023

3-) Personalized Recommendation During Customer Shopping JourneyS Chandra, S VermaThe Palgrave Handbook of Interactive Marketing, 202322023

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