Shona Bettany

Shona Bettany

University of Huddersfield - Huddersfield / United Kingdom
Business & Management / Business Administration
AD Scientific Index ID: 1147933
person_outline Shona Bettany's MOST POPULAR ARTICLES
1-) Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketingS Bettany, S Dobscha, L O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Malley, A ProtheroMarketing Theory 10 (1), 3-28, 20101262010
2-) Children\'s influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumptionB Kerrane, MK Hogg, SM BettanyJournal of Marketing Management 28 (7-8), 809-835, 20121192012
3-) Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer researchSBH Woodruffe-BurtonJournal of Marketing Management 25 (7-8), 661-679, 2009104*2009
4-) The (post‐human) consumer, the (post‐avian) chicken and the (post‐object) Eglu: Towards a material‐semiotics of anti‐consumptionS Bettany, B KerraneEuropean Journal of Marketing 45 (11/12), 1746-1756, 20111062011
5-) The material semiotics of consumption or where (and what) are the objects in consumer culture theory?S BettanyConsumer culture theory, 41-56, 20071022007