Shradha Shivani

Shradha Shivani

Birla Institute of Technology Mesra Ranchi - Ranchi / India
Business & Management / Strategic Management
AD Scientific Index ID: 405159
बिरला प्रौद्योगिकी संस्थान
person_outline Shradha Shivani's MOST POPULAR ARTICLES
1-) Socio-cultural influences on Indian entrepreneurs: The need for appropriate structural interventionsS Shivani, SK Mukherjee, R SharanJournal of Asian Economics 17 (1), 5-13, 20061302006
2-) Marketing mix elements influencing brand equity and brand choiceT Chattopadhyay, S Shivani, M Krishnanvikalpa 35 (3), 67-84, 2010722010
3-) Media Mix Elements affecting Brand Equity: A Study of the Indian Passenger Car MarketT Chattopadhyay, RN Dutta, S ShivaniIIMB Management Review 22 (4), 173-185, 2010662010
4-) Determinants of brand equity-A blue print for building strong brand: A study of automobile segment in IndiaT Chattopadhyay, S Shivani, M KrishnanAfrican Journal of Marketing Management 1 (4), 109-121, 2009682009
5-) Marketing mix influence on service brand equity and its dimensionsS Mukherjee, S ShivaniVision 20 (1), 9-23, 2016472016