Shuba Srinivasan

Shuba Srinivasan

Boston University - Boston / United States
Business & Management / Marketing
AD Scientific Index ID: 856752
person_outline Shuba Srinivasan's MOST POPULAR ARTICLES
1-) Marketing and firm value: Metrics, methods, findings, and future directions Journal of Marketing research 46 (3), 293-312, 2009
2-) New products, sales promotions, and firm value: The case of the automobile industry Journal of marketing 68 (4), 142-156, 2004
3-) Product innovations, advertising, and stock returns Journal of Marketing 73 (1), 24-43, 2009
4-) Advertising, research and development, and systematic risk of the firm Journal of Marketing 71 (1), 35-48, 2007
5-) Who benefits from store brand entry? Marketing Science 23 (3), 364-390, 2004