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Shuba Srinivasan
Boston University - Boston / United States
Business & Management / Marketing
AD Scientific Index ID: 856752
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Shuba Srinivasan's MOST POPULAR ARTICLES
1-)
Marketing and firm value: Metrics, methods, findings, and future directionsS Srinivasan, DM HanssensJournal of Marketing research 46 (3), 293-312, 20091167*2009
2-)
New products, sales promotions, and firm value: The case of the automobile industryK Pauwels, J Silva-Risso, S Srinivasan, DM HanssensJournal of marketing 68 (4), 142-156, 20048112004
3-)
Product innovations, advertising, and stock returnsS Srinivasan, K Pauwels, J Silva-Risso, DM HanssensJournal of Marketing 73 (1), 24-43, 20095442009
4-)
Advertising, research and development, and systematic risk of the firmL McAlister, R Srinivasan, MC KimJournal of Marketing 71 (1), 35-48, 20075942007
5-)
Who benefits from store brand entry?K Pauwels, S SrinivasanMarketing Science 23 (3), 364-390, 20045542004
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