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Shupei Yuan 袁姝培
AD Scientific Index 2024
Business & Management / Strategic Management
Northern Illinois University - DeKalb / United States
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Shupei Yuan 袁姝培's MOST POPULAR ARTICLES
1-)
Influencer marketing: How message value and credibility affect consumer trust of branded content on social mediaC Lou, S YuanJournal of interactive advertising 19 (1), 58-73, 201914022019
2-)
Keep using my health apps: Discover users\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' perception of health and fitness apps with the UTAUT2 modelS Yuan, W Ma, S Kanthawala, W PengTelemedicine and e-Health 21 (9), 735-741, 20153442015
3-)
A qualitative study of user perceptions of mobile health appsW Peng, S Kanthawala, S Yuan, SA HussainBMC public health 16 (1), 1-11, 20163092016
4-)
How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interestS Yuan, C LouJournal of Interactive Advertising 20 (2), 133-147, 20203882020
5-)
Understanding scientists’ willingness to engageJC Besley, A Dudo, S Yuan, F LawrenceScience communication 40 (5), 559-590, 20181802018
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