Shyam Gopinath

Shyam Gopinath

Indiana University System - Bloomington / United States
Business & Management / Business Administration
AD Scientific Index ID: 1402033
Indiana University
person_outline Shyam Gopinath's MOST POPULAR ARTICLES
1-) Investigating the relationship between the content of online word of mouth, advertising, and brand performance Marketing Science 33 (2), 241-258, 2014
2-) Blogs, advertising, and local-market movie box office performance Management Science 59 (12), 2635-2654, 2013
3-) Preaching to the choir: The chasm between top-ranked reviewers, mainstream customers, and product sales Marketing Science 37 (5), 838-851, 2018
4-) The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands Journal of the Academy of Marketing Science 49, 1065-1087, 2021
5-) The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brandsJ Hoskins, S Gopinath, JC Verhaal, E YazdaniJournal of the Academy of Marketing Science 49, 1065-1087, 2021242021