Shylet Chigwende

Shylet Chigwende

Chinhoyi University of Technology - Chinhoyi / Zimbabwe
Business & Management / Marketing
AD Scientific Index ID: 5839777
person_outline Shylet Chigwende's MOST POPULAR ARTICLES
1-) Factors influencing marketing planning and implementation in Zimbabwean SMEsT Mpofu, S ChigwendeInternational Journal of Sciences: Basic and Applied Research (IJSBAR) 12 (1 …, 2013172013
2-) Corporate brand image and switching behavior: case of mobile telecommunications customers in ZimbabweS Chigwende, K GovenderInnovative Marketing 16 (2), 80, 2020132020
3-) Customer Satisfaction, Loyalty and Switching Behaviour: A Conceptual Model of Mobile Telecommunications ConsumersS ChigwendeTurkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (9), 762-776, 2021122021
4-) The Impact of Corporate Brand Image on Customer Satisfaction, Loyalty and Switching Behavior: A Case Study of Mobile Telecommunications Customers in Zimbabwe.S Chigwende22021
5-) Motives and Threats of International Marketing for Small to Medium Enterprises in ZimbabweT Mpofu, S Chigwende, G KaredzaInternational Journal of Sciences: Basic and Applied Research 11 (1), 56-61, 201322013