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Sid Mookerjee
AD Scientific Index 2024
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University of British Columbia - Vancouver / Canada
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Sid Mookerjee's MOST POPULAR ARTICLES
1-)
From waste to taste: How “ugly” labels can increase purchase of unattractive produceS Mookerjee, Y Cornil, JA HoeggJournal of Marketing 85 (3), 62-77, 2021832021
2-)
Stating the obvious: How “ugly” labels can increase purchase of unappealing produce and reduce wasteA Mookerjee, Y Cornil, J HoeggAdvances in consumer research, 158-163, 201942019
3-)
Do Minority-Owned Labels Help or Hurt Minority Businesses? The Effect of Minority-Owned Labels on Purchase Intentions Depending on Consumers’ Political Orientation and RaceSS Mookerjee, Y Cornil, E Ok, R Habib, K AquinoThe Effect of Minority-Owned Labels on Purchase Intentions Depending on …, 20232023
4-)
Green Fleet Consulting: a strategy for UBC Fleet ManagementR Diemert, S Petterson, S Mookerjee, A Mazhari, H Manihani2017
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