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Sidney Ornelas
AD Scientific Index 2024
Business & Management / Marketing
Tecnológico de Monterrey - Monterrey / Mexico
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Sidney Ornelas's MOST POPULAR ARTICLES
1-)
The more I know, the more I engage: consumer education\\\'s role in consumer engagement in the coffee shop contextSA Ornelas Sánchez, J Vera MartínezBritish Food Journal 123 (2), 551-562, 202192021
2-)
Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyaltyJ Vera-Martinez, S OrnelasAsia Pacific Journal of Marketing and Logistics 31 (5), 1252-1268, 201982019
3-)
Ground roasted coffee consumers’ ability to determine actual quality: the use of attributes and the role of education level in MexicoS Ornelas, J VeraJournal of food products marketing 25 (1), 72-91, 201982019
4-)
Engagement hacia un producto vs. hacia una marca: una escala para el contexto mexicanoJ Vera-Martínez, S Ornelas-SánchezContaduría y administración 66 (3), 202142021
5-)
Sophisticated Segments of the Market: Changes in Consumer Dynamics and BehaviorsS Ornelas, J Vera-MartínezEmotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 249-269, 202012020
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