Sijie Sun

Sijie Sun

University of Hawaii System - Honolulu / United States
Business & Management / Marketing
AD Scientific Index ID: 5218066
University of Hawai'i at Mānoa
person_outline Sijie Sun's MOST POPULAR ARTICLES
1-) How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality VarianceZ Yang, S Sun, AK Lalwani, N JanakiramanJournal of Marketing 83 (3), 145-162, 2019912019
2-) “Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identificationA Kalra, OS Itani, S SunJournal of Service Theory and Practice 33 (3), 436-461, 2023212023
3-) Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perceptionM Shan, Z Zhu, H Chen, S SunJournal of hospitality marketing & management 33 (2), 145-168, 2024192024
4-) When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responsesZ Yang, T Freling, S Sun, P Richardson-GreenfieldJournal of Business Research 150, 102-120, 202292022
5-) DIFFERENTIAL EFFECTS OF LOCAL IDENTITY AND GLOBAL IDENTITY ON TWO IMPORTANT ASPECTS OF CONSUMER BEHAVIOR: PRICE-QUALITY JUDGMENTS AND CREATIVITYS Sun12018