Silvia Biraghi

Silvia Biraghi

Università Cattolica del Sacro Cuore - Milano / Italy
Business & Management / Marketing
AD Scientific Index ID: 1858840
Catholic University of the Sacred Heart
person_outline Silvia Biraghi's MOST POPULAR ARTICLES
1-) The grounded theory approach to consumer-brand engagement: The practitioner\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s standpointRC Gambetti, G Graffigna, S BiraghiInternational Journal of Market Research 54 (5), 659-687, 20123972012
2-) Corporate branding: Where are we? A systematic communication-based inquiryS Biraghi, RC GambettiJournal of Marketing Communications 21 (4), 260-283, 2015962015
3-) Brand wars: consumer–brand engagement beyond client–agency fightsR Gambetti, S Biraghi, DE Schultz, G GraffignaJournal of Strategic Marketing 24 (2), 90-103, 2016572016
4-) Between tribes and markets: The emergence of a liquid consumer-entrepreneurshipS Biraghi, R Gambetti, S PaceJournal of Business Research 92, 392-402, 2018552018
5-) eta Romenti, S.(2012):«Entrepreneurial communication and the strategic role of internal communication»E Invernizzi, S BiraghiSinergie 87 (12), 149-170, 048