Silvia Ranfagni

Silvia Ranfagni

Università degli Studi di Firenze - Firenze / Italy
Business & Management / Marketing
AD Scientific Index ID: 1858976
University of Florence
person_outline Silvia Ranfagni's MOST POPULAR ARTICLES
1-) A step-by-step process of thematic analysis to develop a conceptual model in qualitative researchM Naeem, W Ozuem, K Howell, S RanfagniInternational Journal of Qualitative Methods 22, 16094069231205789, 20231752023
2-) Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation modelD Martín-Consuegra, M Faraoni, E Díaz, S RanfagniJournal of global fashion marketing 9 (3), 237-251, 20181652018
3-) Exploring customers\' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspectiveW Ozuem, S Ranfagni, M Willis, S Rovai, K HowellPsychology & Marketing 38 (9), 1440-1459, 20211212021
4-) Exploring brand associations: an innovative methodological approachB Crawford Camiciottoli, S Ranfagni, S GuerciniEuropean Journal of Marketing 48 (5/6), 1092-1112, 20141132014
5-) Omnichannel retailing and post-pandemic recovery: building a research agendaG Salvietti, C Ziliani, C Teller, M Ieva, S RanfagniInternational Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022972022