Simran Kaur

Simran Kaur

Sunway University - Selangor / Malaysia
Business & Management / Strategic Management
AD Scientific Index ID: 5376393
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person_outline Simran Kaur's MOST POPULAR ARTICLES
1-) Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice ProcessMY Ali, PK Ahmed, SN SinghAcademy of Marketing Science World Marketing Congress, 137-152, 201742017
2-) Diversity of Muslim Consumers’ Perception towards Halal Labelling: A Cross Country Comparison between Malaysian and Australian Muslim Consumers’ Halal Food Consumption BehaviourMY Ali, P Ahmed, SKN Singhميحرلا نمحرلا الله مسب, 123, 0‎1*
3-) Consumers Response to Brand Transgressions: An Emerging Perspective on Religious ConsumptionSKN SINGHMonash University, 01
4-) BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVES Kaur, P Ahmed, CY Sean, Y Ali2020 Global Marketing Conference at Seoul, 81-82, 20202020
5-) BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL PERSPECTIVES Kaur, Ahmed, Pervaiz, C Yit Sean, Y AliSummer American Marketing Association Conference 30, CO3-54 -- CO3-55, 20192019