Sindy Chapa

Sindy Chapa

Florida State University - Tallahassee / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1344326
person_outline Sindy Chapa's MOST POPULAR ARTICLES
1-) Hispanic attitudes toward advergames: A proposed model of their antecedentsMD Hernandez, S Chapa, MS Minor, C Maldonado, F BarranzuelaJournal of Interactive advertising 5 (1), 74-83, 20041682004
2-) The role of advertising in consumer emotion managementE Kemp, M Bui, S ChapaInternational Journal of Advertising 31 (2), 339-353, 20121272012
3-) Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choiceMD Hernandez, S ChapaJournal of Marketing Communications 16 (1-2), 59-68, 20101022010
4-) Product category and origin effects on consumer responses to counterfeits: comparing Mexico and the USS Chapa, MS Minor, C MaldonadoJournal of International Consumer Marketing 18 (4), 79-99, 2006732006
5-) X-Scale: A new scale to measure consumer xenocentrismJI Rojas-Méndez, S ChapaMarketing intelligence & planning 38 (3), 354-368, 2020442020