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Soenke Albers
AD Scientific Index 2024
Business & Management / Marketing
Kühne Logistics University - Hamburg / Germany
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Soenke Albers's MOST POPULAR ARTICLES
1-)
Methodik der empirischen ForschungD Klapper, U Konradt, A Walter, J WolfGabler, 20095972009
2-)
Methodische Probleme bei der Erfolgsfaktorenforschung—Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-ModellsS Albers, L HildebrandtSchmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58, 2-33, 20065902006
3-)
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retentionJU Becker, G Greve, S AlbersInternational Journal of research in Marketing 26 (3), 207-215, 20094522009
4-)
PLS and success factor studies in marketingS AlbersHandbook of partial least squares: Concepts, methods and applications, 409-425, 20093712009
5-)
RegressionsanalyseB Skiera, S AlbersDeakin University, 20002882000
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