Sofía Blanco-Moreno

Sofía Blanco-Moreno

Universidad de León - León / Spain
Business & Management / Marketing
AD Scientific Index ID: 5271926
University of Leon
person_outline Sofía Blanco-Moreno's MOST POPULAR ARTICLES
1-) Big data in tourism marketing: past research and future opportunities Spanish Journal of Marketing-ESIC 28 (3), 266-286, 2023
2-) Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability Journal of Management Development, 2023
3-) Women's happiness and brand content marketing Management Decision 62 (2), 450-470, 2024
4-) What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram Humanities and Social Sciences Communications 36 (11), 2024
5-) Understanding engagement with Instagram posts about tourism destinations Journal of Destination Marketing & Management 34, 100948, 2024