Sona Klucarova|Sona Klucarova-Travani

Sona Klucarova|Sona Klucarova-Travani

University of Nebraska Omaha - Omaha / United States
Business & Management / Marketing
AD Scientific Index ID: 5217925
person_outline Sona Klucarova|Sona Klucarova-Travani's MOST POPULAR ARTICLES
1-) Should donation ads include happy victim images? The moderating role of regulatory focusY Zemack-Rugar, S Klucarova-TravaniMarketing Letters 29 (4), 421-434, 2018502018
2-) The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parentsS Klucarova, J HasfordCurrent Psychology 42, 6419-6428, 2023202023
3-) Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemicS KlucarovaApplied Psychology 71 (2), 695-709, 2022112022
4-) Status consumption and charitable donations: The power of empowermentS Klucarova, X HePsychology & Marketing 39 (6), 1116-1128, 202292022
5-) The effects of political ideology and brand familiarity on conspicuous consumption of fashion productsGS Urumutta Hewage, S Klucarova, L BomanJournal of Global Fashion Marketing 12 (4), 343-358, 202182021