Sonal Kureshi

Sonal Kureshi

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 4509091
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Sonal Kureshi's MOST POPULAR ARTICLES
1-) Cause-related marketing research (1988–2016): An academic review and classificationS Thomas, S Kureshi, S VatavwalaJournal of Nonprofit & Public Sector Marketing 32 (5), 488-516, 2020462020
2-) Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing contextS Kureshi, S ThomasJournal of Marketing Communications 26 (3), 268-289, 2020552020
3-) Online grocery retailing–exploring local grocers beliefsS Kureshi, S ThomasInternational Journal of Retail & Distribution Management 47 (2), 157-185, 2019552019
4-) A review of placement literature: conceptual and managerial implicationsS Kureshi, V SoodIUP Journal of Marketing Management 9 (1/2), 23, 2010482010
5-) Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspectiveS Thomas, S KureshiInternational Review on Public and Nonprofit Marketing 17, 225-236, 2020472020