Sonja Kunz

Sonja Kunz

Universität Wien - Vienna / Austria
Social Sciences / Psychology
AD Scientific Index ID: 5206024
University of Vienna
person_outline Sonja Kunz's MOST POPULAR ARTICLES
1-) Fifty shades of food: The influence of package color saturation on health and taste in consumer judgmentsS Kunz, S Haasova, A FlorackPsychology & Marketing 37 (7), 900-912, 2020692020
2-) Beyond healthiness: the impact of traffic light labels on taste expectations and purchase intentionsS Kunz, S Haasova, J Rieß, A FlorackFoods 9 (2), 134, 2020302020
3-) The differentiation principle: why consumers often neglect positive attributes of novel food productsA Florack, T Koch, S Haasova, S Kunz, H AlvesJournal of Consumer Psychology 31 (4), 684-705, 2021202021
4-) Food is all around: How contexts create misbeliefs about the health–taste relationshipS Kunz, S Haasova, N Pivecka, J Schmidt, A FlorackPsychological Science 34 (5), 568-580, 2023102023
5-) The sustainability liability revisited: Positive versus negative differentiation of novel products by sustainability attributesS Kunz, A Florack, I Campuzano, H AlvesAppetite 167, 105637, 2021102021