Sonja Prokopec

Sonja Prokopec

École Supérieure des Sciences Économiques et Commerciales ESSEC - / France
Business & Management / Marketing
AD Scientific Index ID: 4521252
ESSEC Business School
person_outline Sonja Prokopec's MOST POPULAR ARTICLES
1-) Resisting that triple-chocolate cake: Mental budgets and self-controlP Krishnamurthy, S ProkopecJournal of Consumer Research 37 (1), 68-79, 20101122010
2-) If you build it will they come?—An empirical investigation of consumer perceptions and strategy in virtual worldsL Goel, S ProkopecElectronic Commerce Research 9 (1), 115-134, 2009772009
3-) Opening a donor\'s wallet: The influence of appeal scales on likelihood and magnitude of donationA De Bruyn, S ProkopecJournal of Consumer Psychology 23 (4), 496-502, 2013662013
4-) Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising contextA De Bruyn, S ProkopecInternational Journal of Research in Marketing 34 (2), 367-381, 2017302017
5-) Restraint that blinds: attention narrowing and consumers’ response to numerosity in self-control decisionsK Wilcox, S ProkopecJournal of Consumer Research 46 (2), 371-387, 2019192019