Soonkwan Hong

Soonkwan Hong

Michigan Technological University - Houghton / United States
Business & Management / Marketing
AD Scientific Index ID: 1420480
person_outline Soonkwan Hong's MOST POPULAR ARTICLES
1-) Organizational citizenship behaviour (OCB), TQM and performance at the maquiladoraJY Jung, S HongInternational Journal of Quality & Reliability Management, 20081632008
2-) The effect of organizational culture stemming from national culture towards quality management deploymentJ Jung, X Su, M Baeza, S HongThe TQM Journal, 20081242008
3-) Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillagesS Hong, H VicdanJournal of Business Research 69 (1), 120-136, 2016682016
4-) The effective product placement: Finding appropriate methods and contexts for higher brand salienceS Hong, YJ Wang, G De Los SantosJournal of Promotion Management 14 (1-2), 103-120, 2008572008
5-) Beautiful beyond useful? The role of web aestheticsYJ Wang, S Hong, H LouJournal of Computer Information Systems 50 (3), 121-129, 2010562010