Sophia Fischer

Sophia Fischer

Technische Universität Dresden - Dresden / Germany
Business & Management / Marketing
AD Scientific Index ID: 4581382
Dresden University of Technology
person_outline Sophia Fischer's MOST POPULAR ARTICLES
1-) Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research AgendaS FischerJournal of Nonprofit & Public Sector Marketing 26 (1), 1-34, 2014462014
2-) Adapting Scott and Bruce’s General Decision-Making Style Inventory to Patient Decision Making in Provider ChoiceS Fischer, K Soyez, S GurtnerMedical Decision Making 35 (4), 325-332, 2015262015
3-) Understanding patients’ decision-making strategies in hospital choice: Literature review and a call for experimental researchS Fischer, S Pelka, R RiedlCogent Psychology 2 (1), 1116758, 2015202015
4-) Patient Choice and Consumerism in Healthcare: Only a Mirage of Wishful Thinking?S FischerChallenges and Opportunities in Health Care Management, 173-184, 2015112015
5-) How ICH Uses Organizational Innovations to Meet Challenges in Healthcare Management: A Hospital Case StudyS Cazzaniga, S FischerChallenges and Opportunities in Health Care Management, 355-361, 2015102015