Soukaina Zaoui

Hohai University - Nanjing / China

Business & Management / Business Administration

AD Scientific Index ID: 5282288

河海大学

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Soukaina Zaoui's MOST POPULAR ARTICLES

1-) Consumer purchasing behaviour towards strategic innovation management practices in Morocco during COVID-19 health crisisS Zaoui, SA Hamou-ou-Brahim, H Zhou, A Omrane, D HuangFIIB Business Review 10 (2), 158-171, 2021232021

2-) The Impact of Digital Marketing and Customization on Service Innovation: Case of Moroccan Healthcare Services Companies during COVID-19S Zaoui, H Zhou, SA Hamou-ou-Brahim, D Huang12021

3-) The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and genderSA Hamou-ou-Brahim, S Zaoui, H Zhou, D Huang2022

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