Sourjo Mukherjee

Sourjo Mukherjee

Audencia Nantes École de Management - Nantes / France
Business & Management / Marketing
AD Scientific Index ID: 4886608
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person_outline Sourjo Mukherjee's MOST POPULAR ARTICLES
1-) Brand activism: Does courting controversy help or hurt a brand?S Mukherjee, N AlthuizenInternational Journal of Research in Marketing, 20201432020
2-) Social influence and green marketing: An exploratory study on Indian consumersA Khare, S Mukerjee, T GoyalJournal of Customer Behaviour 12 (4), 361-381, 2013522013
3-) Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?A Khare, A Khare, S Mukherjee, T GoyalJournal of International Consumer Marketing 28 (1), 28-41, 2016192016
4-) In families we trust: Family firm branding and consumer’s reaction to product harm crisisS Datta, S MukherjeeJournal of Business Research 151, 257-268, 2022142022
5-) Role of group cohesiveness in targeted mobile promotionsR Gupta, S Mukherjee, K JayarajahJournal of Business Research 127, 216-227, 2021112021