Sowmya G

Sowmya G

Symbiosis Center for Management Studies SCMS Nagpur - Maharashtra / India
Social Sciences / Psychology
AD Scientific Index ID: 4764659
सिम्बायोसिस सेंटर फॉर मैनेजमेंट स्टडीज एससीएमएस नागपुर
person_outline Sowmya G's MOST POPULAR ARTICLES
1-) What determines AI adoption in companies? Mixed-method evidenceA Polisetty, D Chakraborty, AK Kar, S PahariJournal of Computer Information Systems 64 (3), 370-387, 2024292024
2-) Use of metaverse in socializing: Application of the big five personality traits framework.D Chakraborty, A Polisetty, S Khorana, D BuhalisPsychology & Marketing, 2023272023
3-) Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchasesD Chakraborty, A Polisetty, G Sowmya, NP Rana, S KhoranaJournal of Retailing and Consumer Services 79, 103842, 2024102024
4-) Exploring the adoption patterns of matrimonial apps: An analysis of user gratificationsG Sowmya, D Chakraborty, A Polisetty, RK JainJournal of Retailing and Consumer Services 78, 103731, 202472024
5-) Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAMA Polisetty, G Sowmya, S PahariCogent Business & Management 10 (3), 2283917, 202342023