SR Nikhashemi

SR Nikhashemi

Sultan Qaboos University - Muscat / Oman
Business & Management / Marketing
AD Scientific Index ID: 463205
جامعة السلطان قابوس
person_outline SR Nikhashemi's MOST POPULAR ARTICLES
1-) Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR appsSR Nikhashemi, HH Knight, K Nusair, CB LiatJournal of Retailing and Consumer Services 60, 102464, 20212422021
2-) Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysisN Valaei, SR NikhashemiJournal of Fashion Marketing and Management: An International Journal 21 (4 …, 20172362017
3-) Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approachSR Nikhashemi, C Jebarajakirthy, K NusairJournal of Retailing and Consumer Services 48, 122-135, 20191262019
4-) A bibliometric analysis of social media in hospitality and tourism researchK Nusair, I Butt, SR NikhashemiInternational Journal of Contemporary Hospitality Management 31 (7), 2691-2719, 20191362019
5-) The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: Some insights from MalaysiaSR Nikhashemi, AK Tarofder, SS Gaur, A HaqueProcedia Economics and Finance 37, 432-438, 20161212016