Sreekumar Bhaskaran

Sreekumar Bhaskaran

Southern Methodist University - Dallas / United States
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1649291
person_outline Sreekumar Bhaskaran's MOST POPULAR ARTICLES
1-) Effort, revenue, and cost sharing mechanisms for collaborative new product development Management Science 55 (7), 1152-1169, 2009
2-) Selling and leasing strategies for durable goods with complementary products Management Science 51 (8), 1278-1290, 2005
3-) Implications of channel structure for leasing or selling durable goods Marketing science 28 (5), 918-934, 2009
4-) Managing technology selection and development risk in competitive environments Production and Operations Management 20 (4), 541-555, 2011
5-) Consumer mental accounts and implications to selling base products and add-ons Marketing Science 31 (5), 801-818, 2012