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Sridhar Narayanan
AD Scientific Index 2024
Business & Management / Marketing
Stanford University - Stanford / United States
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Sridhar Narayanan's MOST POPULAR ARTICLES
1-)
Temporal differences in the role of marketing communication in new product categoriesS Narayanan, P Manchanda, PK ChintaguntaJournal of Marketing Research, 278-290, 20053362005
2-)
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactionsS Narayanan, R Desiraju, PK ChintaguntaJournal of marketing 68 (4), 90-105, 20043352004
3-)
Heterogeneous learning and the targeting of marketing communication for new productsS Narayanan, P ManchandaMarketing Science 28 (3), 424-441, 20092592009
4-)
Position effects in search advertising and their moderators: A regression discontinuity approachS Narayanan, K KalyanamMarketing Science 34 (3), 388-407, 20152102015
5-)
The role of self selection, usage uncertainty and learning in the demand for local telephone serviceS Narayanan, PK Chintagunta, EJ MiraveteQuantitative Marketing and economics 5, 1-34, 20072002007
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