Srini R Srinivasan

Srini R Srinivasan

Jamnalal Bajaj Institute of Management Studies - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 396294
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person_outline Srini R Srinivasan's MOST POPULAR ARTICLES
1-) Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory studySR Srinivasan, RK SrivastavaJournal of Retail & Leisure Property 9 (3), 193-199, 20101522010
2-) Impact of education on purchase behaviour of luxury brandsSR SrinivasanThe Business & Management Review 5 (4), 66, 2015222015
3-) An assessment of departmental store service effectiveness using a modified SERVQUAL approachK Naik, SR SrinivasanThe Business & Management Review 6 (2), 306, 2015212015
4-) A study on impact of job role stressors on frontline employee role performance towards the customersK Naik, SR SrinivasanInternational Journal of Business and Economic Development (IJBED) 4 (1), 2016172016
5-) A study of the Indian apparel market and the consumer purchase behaviour of apparel among management students in Mumbai and Navi MumbaiS BhanotManagement Today 3 (1), 33-42, 2013152013