Srinivas Venugopal

Srinivas Venugopal

University of Vermont - Burlington / United States
Business & Management / Entrepreneurship
AD Scientific Index ID: 1682837
person_outline Srinivas Venugopal's MOST POPULAR ARTICLES
1-) Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policyM Viswanathan, S Sridharan, R Ritchie, S Venugopal, K JungJournal of Public Policy & Marketing 31 (2), 159-177, 20122112012
2-) Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanationM Viswanathan, R Echambadi, S Venugopal, S SridharanJournal of Macromarketing 34 (2), 213-226, 20141702014
3-) Subsistence and sustainability: From micro-level behavioral insights to macro-level implications on consumption, conservation, and the environmentM Viswanathan, K Jung, S Venugopal, I Minefee, IW JungJournal of Macromarketing 34 (1), 8-27, 2014922014
4-) Consumption constraints and entrepreneurial intentions in subsistence marketplacesS Venugopal, M Viswanathan, K JungJournal of Public Policy & Marketing 34 (2), 235-251, 2015952015
5-) The subsistence marketplaces approach to poverty: Implications for marketing theoryS Venugopal, M ViswanathanMarketing theory 17 (3), 341-356, 2017912017