Srinivasan Swaminathan

Srinivasan Swaminathan

Drexel University - Philadelphia / United States
Business & Management / Business Administration
AD Scientific Index ID: 1294207
person_outline Srinivasan Swaminathan's MOST POPULAR ARTICLES
1-) E‐satisfaction and e‐loyalty: A contingency frameworkRE Anderson, SS SrinivasanPsychology & marketing 20 (2), 123-138, 200338972003
2-) Customer loyalty in e-commerce: an exploration of its antecedents and consequencesSS Srinivasan, R Anderson, K PonnavoluJournal of retailing 78 (1), 41-50, 200238842002
3-) Multinationality and firm performance: The moderating role of R&D and marketing capabilitiesM Kotabe, SS Srinivasan, PS AulakhJournal of international business studies 33 (1), 79-97, 200210482002
4-) The global internet shopper: evidence from shopping tasks in twelve countriesPD Lynch, RJ Kent, SS SrinivasanJournal of advertising research 41 (3), 15-23, 20016152001
5-) Customer relationship management: Its dimensions and effect on customer outcomesF Hong-kit Yim, RE Anderson, S SwaminathanJournal of Personal Selling & Sales Management 24 (4), 263-278, 20044492004