Srinivasaraghavan Sriram

Srinivasaraghavan Sriram

University of Michigan - Ann Arbor / United States
Business & Management / Marketing
AD Scientific Index ID: 1294208
person_outline Srinivasaraghavan Sriram's MOST POPULAR ARTICLES
1-) Modeling customer lifetime valueS Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...Journal of service research 9 (2), 139-155, 20069802006
2-) Monitoring the dynamics of brand equity using store-level dataS Sriram, S Balachander, MU KalwaniJournal of Marketing 71 (2), 61-78, 20073082007
3-) Informational challenges in omnichannel marketing: Remedies and future researchTH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ...Journal of Marketing 85 (1), 103-120, 20211452021
4-) Effects of brand preference, product attributes, and marketing mix variables in technology product marketsS Sriram, PK Chintagunta, R NeelameghamMarketing Science 25 (5), 440-456, 20061492006
5-) Empirical investigation of retail expansion and cannibalization in a dynamic environmentJ Pancras, S Sriram, V KumarManagement Science 58 (11), 2001-2018, 20121222012